Profile
Customer Chemistry's Analytics Transform Consumer Marketing
In 2006, outsourced IT services provider DHSoft approached Signal Marketing Group to launch a new software and professional services division specializing in predictive analytics, a mathematical process for determining the propensities of customer behavior. The challenge for Signal was to develop a go-to-market strategy for the new division, along with a new corporate name and marketing communications infrastructure—all within 90 days of engagement. Included in the initial launch program were the Customer Chemistry brand identity, Web site, marketing collateral, a sales presentation, a white paper, and a thought leadership article.
The promise of value driving Customer Chemistry's marketing strategy was summarized in a simple question and answer that served as the foundation for all communications:
Which of your customers are most likely to switch, buy more or upgrade? Eliminate guesswork with predictive analytics from
Customer Chemistry.