Profile
Booth
Cyveillance Repositioned for Industry Leadership
Anticipating the increasingly malicious and sophisticated online threats associated with Web 2.0, Cyveillance sought to expand its online security offerings to cover the more dynamic and transient portions of the Internet associated with the 2.0 "second wave." To achieve this goal, Cyveillance turned to Signal Marketing Group in 2006 to help reposition the company and update its branding and marketing communications infrastructure.
The Signal team developed a comprehensive branding platform designed to ensure Cyveillance's continued leadership in the security industry. Among the challenges for Signal was to ensure that the new program evoked a single voice across all product lines, modules and markets. The Signal campaign clearly established the company's category leadership, primarily through a Web site that offers visitors a rich menu of content choices.