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DemandBridge Relaunch Yields Revenue Gains and Staffing Increases
In 2007, WebbMason, a long-standing client, approached Signal with a marketing challenge—to relaunch TopForm, a back-office inventory management and accounting systems company acquired by WebbMason, under a new brand name and position the new entity as the first end-to-end software platform designed exclusively for the multibillion-dollar print distribution industry.
Signal’s solution for the new name, DemandBridge, was inspired by the new company’s ability to bridge on-demand ordering and back-office systems with an end-to-end solution. In addition to building a successful brand identity for the company and providing full outsourced marketing support, Signal’s technology team was instrumental in building a prototype for SourcingBench, a revolutionary supply chain management platform for the print distribution industry.