Profile
Packaging
KoolSpan Poised for Continued
Growth in High-Tech Security
Since 2001, KoolSpan Inc. has been providing its flagship lock and key security products to a wide range of Small to Mid-Size Business (SMBs) customers, garnering several key security industry awards along the way. By late 2006, KoolSpan decided to break out of the crowded field of security technology providers and expand its product and solution set.
KoolSpan tapped Signal Marketing Group in January 2007 to update its branding and marketing infrastructure. Signal based a complete corporate "makeover" on KoolSpan's simple and elegant approach to security. One of the key challenges for Signal was to ensure a single message across all products and solutions. To meet the challenge, Signal successfully captured the essence of KoolSpan's unique promise of value across all products, including content for seven white papers spanning a broad range of industry segments. To effectively reach customers and strategic partners, Signal recently launched a Secure Voice Relationship Marketing program for KoolSpan that resulted in the creation of a multi-million dollar pipeline prior to the delivery of production runs.