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Mary Kraft Impacts Organizational Performance Through Effective Hiring
Maryland-based staffing provider Mary Kraft & Associates approached Signal in early 2008 to develop a comprehensive brand and repositioning program. At the outset of the engagement, Signal conducted a strategy development workshop with key Mary Kraft personnel and emerged with a roadmap that focused on the value that Mary Kraft delivers through its thoroughly screened candidates and flexible staffing options. The resulting comprehensive brand platform communicates a clear and concise message of value to employers and job seekers, while also expressing a corporate image that conveys the highest standard of performance and professionalism.