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Motorola’s iProtect Campaign Increases Employee Awareness of IP Compromise
In 2008, Motorola's senior security leadership determined that the company's traditional approaches to intellectual property (IP) protection and awareness training weren't measuring up. The leadership team established that most problems resulted not because of malicious intent to violate company policy but rather from employees who inadvertently compromised vital information without realizing the full impact of their actions. The leadership team concluded that, in today's globally connected world, Motorola's IP was at risk.
In late 2008, Signal, a long-time partner of Motorola’s Security group, developed and executed a company-wide awareness campaign designed to move Motorola away from a position of policy enforcement to an on-demand training model that actively engages employees and teaches them that protecting valuable ideas matters. The resulting iProtect campaign asks a series of questions related to everyday IP issues and invites employees to visit the iProtect intranet site for answers and additional information. Signal produced a series of posters, banners and TV screens, as well as a program brochure and intranet dashboard—all of which have generated broader awareness and active employee participation.