Profile
Booth
PerSay Provides Proven Solution to Combat Fraud and Identity Theft
PerSay, a leading provider of advanced voice biometric products that instantaneously authenticate identity, approached Signal Marketing Group in 2006. Given the increasing incidence of fraud and identy theft, PerSay recognized a time-critical opportunity to expand its reach. Following 10 years of intensive research and development efforts in voice biometrics, as well as unparalleled deployment experience, the Israeli company was poised to make its products available to financial services, telecomunications, healthcare, enterprise and law enforcement organizations worldwide.
Signal helped bring PerSay to the world stage with a comprehensive marketing communications infrastructure, including brand identity, a new Web site, a corporate brochure, industry solution and product descriptions, case histories, and a quarterly Voice Biometrics Report. All go-to-market collateral and messaging featured a memorable image of an Elvis impersonator, reinforcing PerSay's promise of value: "Leave impersonators, fraudsters and identity thieves speechless."