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StackSafe Launches Maiden Product to Numerous Industry Accolades
In 2007, StackSafe (formerly Revive Systems) engaged Signal to create the go-to-market campaign for its Software as a Service (SaaS) product offering, StackSafe Test Center. Founded by serial entrepreneur Loren Burnett, this start-up company’s maiden project enables IT Operations personnel to test the safety of proposed software changes prior to deployment. To kick off the engagement, Signal initiated a name development campaign, which resulted in “StackSafe” because it uniquely summarized the company’s value proposition.
Signal then developed a comprehensive marketing campaign for StackSafe, which included a foundation white paper, a comprehensive Web site, all marketing collateral, and e-marketing tools designed to establish credibility for the new product category. Since launching at Demo 2008, StackSafe has received numerous industry accolades, including the 2008 ITIL Innovation of the Year award, recognition by InfoWorld as one of the “10 Hottest Tech Start-ups,” and selection by Gartner as one of its “Cool Vendors 2008 in IT Operations.”