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E-Marketing
WebbMason Successfully Repositions as Self-service Marketing Innovator
Rapidly changing market demands and the emergence of new technologies require many companies to reinvent themselves every three or four years. Founded as a print distribution company in 1989, WebbMason, with the help of Signal, has managed to remain a market leader, grow more than 1,500 percent and expand to 14 sales offices through the success of three comprehensive repositioning campaigns.
Signal’s latest campaign, On-Demand Marketing System by WebbMason, was launched in March 2008. More than just a marketing campaign, On-Demand Marketing Systems represents a new way for marketing departments to improve control over brand while providing self-service marketing support for internal and external customers. For the campaign, Signal developed a new corporate Web site, a print ad series, a full complement of brochures and an online product demo. All collateral and supporting material successfully conveyed the three key features of the system: on-demand ordering, customization, and rapid delivery and response.